Our BeEtter Verse is where entrepreneurs, investors, and consumers who build, back, and buy pro-life products, services, and experiences meet — inside the wellness economy. Start here to see what Freedom eE and Colabocracy stand for, then discover how it all comes together.
Entrepreneurs, consumers, and investors each get something different out of Freedom eE — and each benefit reinforces the others.
They maximize their client-acquisition investment, reduce client maintenance costs, and diversify their revenue streams. Their clients and suppliers become their distributors. They become a business hub — more attractive to investors. And they lighten the weight of entrepreneurship by no longer carrying the responsibility alone.
They invest in purpose-driven entrepreneurs — helping both society and purpose-driven entrepreneurs simply by consuming.
They invest in business hubs with intelligent distribution, and with less risk.
Everything on this page, in one place. Jump straight to what matters to you.
What entrepreneurs, consumers, and investors each get out of Freedom eE.
The four pillars — Freedom eE, Self-Sustaining, PHYgital, Colabocracy.
Francesca Giobbi's background, beliefs, and the three phases of the campaigns.
The Take Care Economy — what each Queendom is, and its Take Care Energy.
The 10 pillars, and the manifesto behind Our BeEtter Verse.
Why Our BeEtter Verse exists.
The wellness economy we unite, sector by sector.
The 13 kinds of professionals we're built for.
How eE.app commissions and smart contracts actually work.
The product — from Helsinki to the world.
Francesca, Aliona, Dmytro, John — and you.
Seven levels, €750 to €20,000.
Stands for the entrepreneur, the consumer, the investor, the liberal professional — release and implement in your daily trades the Economy of Belonging and the Economy of Contribution — an entrepreneurial energy economy.
Stands for an economy powered by 9 interconnected revenue streams that continuously generate, circulate, and reinvest value throughout the ecosystem.
Stands for commercial activities that take place simultaneously across the physical and digital markets, through a single integrated commercial ecosystem known as the Made in HappineEss Colabocratic PHYgital Commercial Campaigns. These colabocratic campaigns operate in 90- to 120-day cycles, enabling seamless collaboration, communication, research, education, commercial transactions, and shared value creation among entrepreneurs, independent professionals, researchers, educators, consumers, and investors.
Stands for Intelligent Within and Without Cooperation and Management That Rewards Commercial Merit.
Colabocracy is a collaborative economic model that coordinates B2B and B2B2C commercial actions based on belonging and contribution. It manages the social, commercial, financial, and environmental impacts of production and consumption across four interconnected sectors of trade: Professional Consumption, Financial Consumption, Personal Consumption, and Social Consumption.
These commercial actions connect entrepreneurs, independent professionals, researchers, consumers, and investors through smart B2B, B2C, and B2B2C contracts — with every commercial transaction automatically rewarded through payment splits that distribute value meritocratically, according to each participant's contribution.
Francesca Giobbi — Founder of Freedom eE Colabocracy, Made in HappineEss, and Our BeEtter Verse Consumption-Sales Management.
Francesca's background is 35 years in the international trade environment. She was part of the first group of international traders to communicate high-end Made in Italy to the world — Prada, Gucci, Armani, Versace — and later, the shoe designers who put Made in Brasil on the map as high-quality footwear in the international market.
She is also the professional and investor behind the recipe of the Healthy Entrepreneurial International Environment — over 12 years spent understanding the practical needs of entrepreneurs in the international market, in service of a genuinely healthy entrepreneurial environment worldwide. Along the way, she spoke with more than 10,400 entrepreneurs across every sector of wellness, earning anywhere from €15,000 to €2 billion a year — nano, small, medium, and large entrepreneurs in the international wellness market.
Francesca believes that the quality of the work environment determines the quality of the opportunities it creates. When people are surrounded by a collaborative ecosystem, everyone who wants to belong and contribute has the opportunity to begin colabocratizing — first within, by developing themselves, and then without, by collaborating with others.
She also believes that Colabocratic Trade is like a gym: the more you practice it, the more skilled you become. No one becomes a Colabocratizer by theory alone — you become one by actively participating in colabocratic commercial experiences. Every opportunity to collaborate strengthens your ability to create value with others.
Colabocracy can begin with something as simple as an idea, an opportunity, a conversation, a networking connection, a recommendation, an endorsement based on the combination of conscious consumption with commercial introduction. Every meaningful contribution has the potential to generate value for the entire ecosystem.
Based on this philosophy, Francesca developed the Made in HappineEss Colabocratic PHYgital Commercial Campaigns — a commercial ecosystem where entrepreneurs, independent professionals, researchers, educators, consumers, producers, and investors who want to generate income while creating positive social, commercial, financial, and environmental impact can immediately begin colabocratizing.
The campaigns are developed through three interconnected phases:
The journey begins within the individual by developing the balance between the feminine dimension — being, creating, connecting, and nurturing — and the masculine dimension — having, executing, building, and materializing. Through real colabocratic commercial experiences, participants learn how to belong, contribute, collaborate, and create value inside a Colabocratic Campaign.
The second phase expands colabocratic collaboration locally by connecting individuals who cultivate balance between being and having, belonging and contributing. Their conscious daily consumption generates measurable social, personal, commercial, and financial impact. Suppliers are also consumers and investors, transforming themselves into Local Business Hubs that strengthen the local circular economy.
The third phase connects Local Business Hubs through the Cross-Unit Colabocratic Market, where hubs trade, collaborate, and generate business opportunities with one another — expanding naturally from local into national and international markets, multiplying value for all participants.
Caring for life, business, suppliers, and B2B2C communities. The 26 Universal Queendoms represent the complete ecosystem of life, knowledge, business, and civilization. Every Queendom contributes its own unique intelligence, resources, and value, yet none exists in isolation — together, they form one living, interconnected ecosystem that supports health, wealth, happiness, innovation, and sustainable prosperity.
Within the Take Care Economy, every entrepreneur becomes a Guardian of Value. Rather than simply selling products or services, entrepreneurs consciously care for the wellbeing of their suppliers, business partners, employees, communities, and B2B2C clients. Every commercial relationship becomes an opportunity to create mutual prosperity, trust, resilience, and long-term positive impact. Each Queendom represents one dimension of care.
We write Queendoms, not Kingdoms, because we want every entrepreneur to balance the feminine and masculine energy of their own mind through the energy of care. Masculine energy lives in materializing; feminine energy lives in creating. In a digital, automated era — where processes and automation are removing the kind of work we've always monetized — we need that brain balance more than ever.
Modern neuroscience shows both hemispheres work together constantly, and that we need to develop both sides simultaneously, through daily exercise and experience — what isn't used loses its muscle, and its memory, the same way a brain does. The left hemisphere tends toward language, logic, analysis, sequencing, and execution — structure and strategy. The right hemisphere tends toward creativity, intuition, pattern recognition, and holistic, emotional thinking — inspiration and connection. No one is purely "left-brained" or "right-brained"; nearly every meaningful task uses both at once. An entrepreneur, for example, uses financial analysis (left) alongside vision, leadership, and intuition (right) — and that balance between creating and executing is exactly what Queendom, and Take Care Energy, is built to cultivate.
The universe, galaxies, stars, planets, cosmic forces, and the universal laws governing existence.
Entrepreneurs recognize that every business is part of something much larger than itself. They make decisions with long-term vision, respect natural cycles, inspire purpose, and create businesses that contribute positively to humanity's future.
Outer space, satellites, orbital systems, exploration, and humanity's expansion beyond Earth.
Entrepreneurs embrace exploration, innovation, and global connectivity while developing technologies and collaborations that benefit people across geographical boundaries.
Climate, air quality, weather systems, gases, and Earth's atmosphere.
Businesses actively reduce pollution, improve environmental quality, minimize emissions, and protect the air that every supplier, employee, customer, and future generation depends upon.
Minerals, metals, crystals, geological resources, and Earth's natural foundations.
Entrepreneurs source responsibly, reduce waste, recycle materials, and respect the finite resources that sustain industries and manufacturing.
Land, soil, mountains, forests, biodiversity, ecosystems, and terrestrial environments.
Businesses protect landscapes, regenerate ecosystems, encourage sustainable agriculture, and leave the land healthier for future generations.
Oceans, rivers, lakes, freshwater systems, marine life, and aquatic ecosystems.
Entrepreneurs protect water quality, reduce contamination, conserve freshwater, and ensure responsible use of one of humanity's most essential resources.
Plants, forests, agriculture, fungi, algae, and botanical life.
Businesses support regenerative farming, biodiversity, responsible sourcing, reforestation, and healthier food systems for both suppliers and consumers.
Wildlife, domestic animals, biodiversity, and zoological ecosystems.
Entrepreneurs respect animal welfare, biodiversity, ethical production, and responsible interaction with all living species.
People, families, communities, civilizations, cultures, and human development.
Every decision begins with one question: “Does this improve people's lives?” Entrepreneurs create value that enhances dignity, opportunity, wellbeing, inclusion, and quality of life for employees, suppliers, partners, and clients.
Products, manufacturing, infrastructure, machinery, tools, buildings, and physical assets.
Businesses design products that are durable, safe, beautiful, repairable, and valuable throughout their lifecycle.
Artificial Intelligence, software, data, information systems, digital platforms, and virtual environments.
Entrepreneurs develop ethical technology that protects privacy, empowers users, improves productivity, and creates trust rather than dependency.
The seamless integration of physical and digital experiences through AI, technology, and human collaboration.
Businesses create connected experiences where suppliers, entrepreneurs, professionals, and clients collaborate effortlessly across both physical and digital environments.
Entrepreneurship, finance, commerce, investment, trade, and wealth creation.
Profit becomes a consequence of creating genuine value. Entrepreneurs strengthen suppliers, accelerate customers' success, create fair commercial relationships, and generate shared prosperity throughout the B2B2C ecosystem.
Governments, institutions, diplomacy, governance, and public leadership.
Businesses become responsible corporate citizens that collaborate with institutions while promoting transparency, accountability, and public wellbeing.
Justice, ethics, contracts, regulations, rights, and legal systems.
Entrepreneurs build relationships based on integrity, fairness, compliance, transparency, and mutual trust.
Learning, schools, universities, professional development, and knowledge transfer.
Every entrepreneur becomes an educator, continuously helping suppliers, employees, partners, and customers become more capable, informed, and successful.
Science, medicine, engineering, mathematics, research, and technological discovery.
Businesses encourage evidence-based decisions, experimentation, innovation, and continuous improvement that benefits society.
Art, architecture, fashion, music, literature, design, media, and creative expression.
Entrepreneurs create beauty, inspiration, meaningful experiences, and emotional value that enrich everyday life.
Languages, traditions, heritage, customs, diversity, identity, and shared values.
Businesses celebrate diversity, preserve heritage, respect local cultures, and create inclusive experiences across global markets.
Intelligence, learning, cognition, psychology, imagination, critical thinking, and consciousness.
Entrepreneurs cultivate curiosity, lifelong learning, resilience, problem-solving, and better decision-making throughout their organizations.
Emotions, empathy, compassion, emotional intelligence, wellbeing, and human connection.
Businesses lead with empathy, listen deeply, strengthen relationships, and create emotionally healthy workplaces and customer experiences.
Communities, relationships, collaboration, organizations, and social development.
Entrepreneurs actively strengthen communities by creating networks where everyone grows together through collaboration rather than competition alone.
Physical, mental, emotional, preventive, environmental, integrative, and longevity sciences.
Every product, service, experience, and partnership should contribute positively to the health and wellbeing of people and the planet.
Purpose, meaning, wisdom, ethics, values, faith, transcendence, and human fulfilment.
Entrepreneurs build businesses that inspire purpose, integrity, service, gratitude, and contribution beyond financial success.
Chemistry, molecules, atoms, biochemical processes, materials science, pharmaceuticals, industrial chemistry, and environmental interactions.
Businesses use chemistry responsibly by prioritizing safe materials, reducing toxic substances, encouraging green chemistry, protecting ecosystems, and improving human health through responsible innovation.
Connects all twenty-five Queendoms into one intelligent ecosystem — integrating physical, digital, chemical, biological, social, economic, scientific, cultural, emotional, and spiritual intelligence into collective wisdom.
The guardian of interconnected prosperity. Its mission is to ensure that every entrepreneur cares for the entire ecosystem — not only for customers, but also for suppliers, employees, collaborators, investors, communities, governments, nature, and future generations.
Within the Take Care Economy, every entrepreneur becomes a connector of value. Every supplier becomes a partner. Every client becomes part of a thriving community. Every transaction becomes an opportunity to improve health, wealth, happiness, knowledge, relationships, and collective prosperity. When we consciously care for every relationship within every Queendom, we create businesses that generate sustainable abundance for everyone.
The goal of BeEtter Verse is Beautiful Living. Beautiful Living is more than an aesthetic — it is a philosophy of designing every aspect of life with intention, harmony, health, and meaning. It is the conscious integration of:
Beautiful Living is not about luxury for its own sake. It is about creating environments, products, businesses, and communities where beauty becomes a catalyst for health, happiness, prosperity, and human flourishing.
"The art of designing a life where beauty, health, purpose, and prosperity exist in harmony. Every choice — what we build, wear, eat, create, buy, and share — becomes an opportunity to elevate ourselves, our communities, and the world around us. Beauty is not decoration; it is a force that inspires wellbeing, conscious living, and lasting positive impact."
Our BeEtter Verse exists to unite the ones who produce, the ones who invest, and the ones who consume a better way of living — and to make sure the value of every exchange circulates back to the table that created it.
We are not a showcase. We are the studio that structures, digitizes, and distributes the meeting between those who create value and those who recognize it — so that every purchase, every partnership, and every investment feeds back into the economy that produced it. Nothing here is an advertisement. It is lived, endorsed, and recorded knowledge, moving through a system that remembers who helped whom.
The wellness market is not a niche — it is an ecosystem of 26 interconnected sectors, each one already a marketplace of its own knowledge, products, and services. Our BeEtter Verse exists to put them into trade with one another, turning isolated categories into a single, circulating economy where every sale strengthens the sectors around it.
Each of the 26 sectors is crossed by specialists from one or more of these 13 dimensions — the map that organizes who does what inside Our BeEtter Verse. Together, they turn 26 sectors of knowledge into 13 practices that any independent professional can specialize in, endorse, and trade on.
The wellbeing and optimal functioning of the human body.
The ability to think clearly, learn continuously, solve problems, and maintain cognitive resilience.
The ability to understand, regulate, express, and transform emotions while building healthy relationships.
The ability to build meaningful relationships, collaborate, communicate, and contribute positively to society.
The ability to create, exchange, deliver, and scale value ethically and sustainably.
The healthy, ethical, productive, and secure relationship between people and digital technologies.
The ability to generate, manage, invest, protect, and multiply resources responsibly.
The quality of interpersonal relationships built on trust, empathy, respect, and cooperation.
The wellbeing, unity, resilience, and harmonious development of the family.
The development of self-awareness, ethical responsibility, integrity, and accountability.
The continuous expansion, integration, and sharing of knowledge and critical thinking.
The harmony and energetic balance between the individual and their surroundings.
The complete integration of all dimensions, in harmony with the 26 Universal Queendoms.
Our BeEtter Verse digitizes Made in HappineEss through the eE.app. Every signup carries a commission — and where that commission goes depends on how someone arrived, and how the B2B and B2B2C trades are digitalized into smart contracts.
The Co-Sales Studio is paid twice, and separately. The 10% Network Income above rewards whoever gets credit for the sale itself — the Studio by default, or a member when a colabocratic link was used.
The Co-Sales Studio's own commission is different: it is one of the seven named partner pools that split the 90% on every single package sold, exactly as recorded in the Freedom eE payment split model — regardless of who receives the 10%. That Pool Income is fixed by the Studio's role in building and running the ecosystem, not by who made the referral.
So on every eE.app signup that flows through a Made in HappineEss campaign, the Co-Sales Studio earns its Pool Income share — while the 10% referral credit moves between the Studio itself and individual members, depending on how the person arrived.
That same Pool Income is also what pays every other commercial partner on both Path A and Path B — Technology, Marketing & Sales, Legal, Events, Colabocracy Education / Investor, and Investor Mediation & Business Plans — structured directly into the B2B and B2B2C contracts, not held back for the Studio alone.
Every Made in HappineEss campaign carries its own tracked colabocratic link — shareable by any member.
A new member joins via eE.app, with or without a link attached to their entry.
The 10/90 split fires automatically — 10% by attribution, 90% by contribution across the seven pools.
Every payout is credited to an individual wallet, traceable back to one campaign unit.
The real product of Our BeEtter Verse is the international connectivity between Business Meeting Tables happening simultaneously in different parts of the world — entrepreneurs, consumers, suppliers, and investors all communicating the same Made in HappineEss products, services, and experiences, wherever they're sitting.
Every product, service, and experience is carried by a Made in HappineEss Colabocratic PHYgital Commercial Campaign — running in 90- to 120-day cycles — and distributed by every company communicating together through Colabocratic Commercial Links: a trail that reads who helped whom sell, and who connected whom to whom.
Helsinki hosts the physical international gathering — once a year, Table leaders from every part of the world meet here in person. Every city that opens a Table becomes an international co-host of the movement, because today, the moment something is posted, it's already international.
These are far more than networking events. Starting in Helsinki, the Tables are an example of how Healthy Entrepreneurship, Wellness, and Hospitality should sit around every business meeting table on the globe — curated PHYgital experiences that build meaningful relationships, premium storytelling, and measurable commercial opportunity for every participant, at once.
Entrepreneurs, founders, creators, chefs, designers, wellness innovators, architects, and hospitality leaders — each bringing a product, service, or experience that deserves to be discovered.
Every participant shares their story and brand, along with the social, commercial, financial, environmental, and quality-of-life impact they aspire to create through their work.
Premium photography, cinematic video interviews, social storytelling, and editorial content — turning every conversation into a digital asset that inspires, connects, and generates commercial opportunity.
The magic happens through collaboration. Instead of competing for attention, every entrepreneur becomes an ambassador for the others around the table — introducing, recommending, and promoting each other's work, multiplying visibility, trust, reach, and commercial opportunity for everyone.
Every supplier who helps create the experience becomes an active commercial partner, showcased as part of the story:
Behind every Table is the eE digital infrastructure. Through Smart Freedom eE Colabocratic Contracts, every supplier, creator, service provider, and distributor is digitally connected — the eE platform manages both the B2B relationships between partners producing the Table, and the B2B2C commercial opportunities generated by the content itself. Every interview, video, photo, and post can carry a Colabocratic Commercial Link — turning content into a collaborative sales channel, not just marketing.
Plus participation in the Made in HappineEss International Movement — Tables running in different parts of the world, gathering once a year in a single physical event in Helsinki.
Brazilian-Italian, with over 35 years in international trade through high-end fashion and lifestyle — Prada, Gucci, Armani, Versace, and her own label sold across 67 countries. Author of the colabocratic sales engineering behind this ecosystem.
20 years building the way in for overlooked immigrant and women founders. The first to colabocratize marketing and sales alongside Francesca. She sets the table.
Full-cycle developer and founder of Unitee Space. Builds the systems that let small and mid-sized businesses trade together, honestly.
Impact-investment connector, linking investors, consultants, and project owners — the bridge into every campaign's next cycle.
The entrepreneur, the investor, the consumer who uses their own commercial power to invest in people who think the way they do. There is no Our BeEtter Verse table without the next seat.
The Our BeEtter Verse Studio team built these Commercial Packages so marketers and content creators can form colabocratic commercial partnerships inside their own local communities — financing local Our BeEtter Verse partners from day one.
Each package starts with a colabocratic team: videomakers, content creators, and marketing agencies joining forces to produce audiovisual content and business-networking workshops for entrepreneurs across the 26 wellness sectors — going to market together. That's how they maximize their client-acquisition investment, inviting strategic suppliers and clients to show how much stronger — and how much more they earn — together, and how a healthy entrepreneurial lifestyle multiplies trade and income for every B2B and B2B2C partner, investor, and client involved.
One campaign engine. One smart, automated split of payment — through personalized smart contracts that manage every commercial and financial relationship between B2B and B2B2C agreements.
The Unite 2 ConqueEr Colabocratic Commercial MVP PHYgital Campaign Packages — from €750 to €20,000. Each follows the same 11 growth stages; what changes is how much collaboration you receive from the Co-Sales Studio.
| Investment | Cycle | Execution Model | Recommended For |
|---|---|---|---|
| €750 | 90 days | 100% self-executed · weekly 1-hr A&Q | Freelancers & solo entrepreneurs |
| €1,500 | 90 days | 90% self-executed · 20% studio | Service professionals & small practices |
| €2,500 | 90 days | 80% self-executed · 40% studio | Independent consultants & small firms |
| €5,000 | 90 days | 70% self-executed · 60% studio | Established experts & agencies |
| €7,500 | 90 days | 60% self-executed · 80% studio | Growing companies & product brands |
| €10,000 | 120 days | 40% self-executed · 80% studio | Investment-ready companies |
| €20,000 | 120 days | 40% self-executed · 80% studio | Investment-ready · cross-unit co-sales |